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Ford's EV Sales Tumble episode cover art
Feb 9, 2026 • 4 min
Covers news from Feb 2, 2026 to Feb 9, 2026

Ford's EV Sales Tumble

Ford Landscape Analysis podcast cover art
Ford Landscape Analysis

Show Notes

In a significant shift, Ford's EV sales saw a 69% decrease in January, with only 1,743 electric vehicles sold in the U.S., marking a worrying trend for the company amid policy and production challenges. CEO Jim Farley pointed out the struggle in selling high-end EVs above $50,000, highlighting the impact of the end of federal EV tax credits. Ford is exploring strategic ventures, including talks with China's Geely about a Europe factory tie-up for sharing vehicle technologies and a partnership with Amazon to sell certified pre-owned vehicles online, aiming to adapt to market demands and innovate sales strategies. These moves signify Ford's efforts to navigate through a critical transition period, focusing on leveraging partnerships and adapting to policy changes to mitigate sales declines and capitalize on e-commerce opportunities. News sources referenced include Bloomberg.com, MSN, The Detroit News, and electric-vehicles.com.

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