Jio launches JioHome packs

Jio and Airtel are playing a high-stakes game of opposites. Airtel just raised the price floor on mobile, pushing out entry-level plans, while Jio is holding its cheapest mobile option steady and making an aggressive push into the home with new JioHome bundles. The strategy? Keep the entry door open on mobile to capture more users, but lock in households at the top with 15–18 month TV, Wi-Fi, and OTT bundles that stretch the definition of customer value. The outcome could reshape how the industry measures success, from average revenue per user (ARPU) to total revenue per household—raising the bar on stickiness and lifetime value just as Jio eyes its $4 billion IPO.

But here’s the catch: bundling a dozen streaming apps and high-end hardware isn’t cheap, and Jio is betting that scale—over 20 million home subscribers—will offset those costs. Meanwhile, Vodafone Idea is quietly recruiting Jio’s former home business head to ramp up digital engagement, signaling potential new heat in the fight for market share. And in a win for Jio’s bottom line, a tribunal just erased an ₹11,003-crore tax disallowance, cleaning up the balance sheet ahead of the IPO and freeing up cash for more fiber and AI investments.

Based on reporting from Deccan Herald, Forbes India, Business Standard, and industry sources.

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