Apple Plots 2029 AI Server

Apple’s making a high-stakes bet that AI can juice its margins and lock in users, even as privacy and sticker shock threaten to slow it down. The company is reportedly building a powerful enterprise AI server for 2029, using its own M-series chips—its first server in nearly two decades. The vision is a seamless “desk-to-rack” ecosystem, letting developers train and run AI models on the same Apple Silicon whether at their desk or in a data center. But with device prices rising and “value” slipping, there’s a looming question: Will developers stick with Apple, or jump to Nvidia and AMD before that server ever launches?

Here’s the catch: Apple’s latest iPhone 18 Pro launches at $1,199+, skipping a base model until 2027 and betting big on a premium crowd. Cool tech like a pro-grade camera and AI-powered photo integrity is meant to wow creators and businesses, but the lack of affordable options risks squeezing out budget buyers. Meanwhile, a $250 million settlement over missing AI features and a behind-the-scenes U.K. backdoor fight put Apple’s privacy promises—and regulatory trust—squarely in the spotlight. Third-party AI models like Google’s Gemini add new risks and compliance headaches.

Featuring reporting and reviews from Ars Technica, Bloomberg, Tom’s Hardware, WIRED, The Telegraph, and Fox Business.

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