GoPro Enters Defense With Oliver Wyman

GoPro is making a bold move into defense and aerospace, tapping Oliver Wyman to chart the path from consumer gadgets to government-grade tech. With cameras already flying on Artemis II, GoPro’s push is about real-world deployment, not just hype. The stakes are high: unlocking billions in new markets means meeting strict military standards, navigating export controls, and outpacing entrenched defense contractors. For Oliver Wyman, this is more than consulting—it's a foothold in risk, compliance, and cyber strategy with government and industry buyers.

But here’s the catch: while C-suite leaders are gearing up for a wave of mergers and acquisitions, the promise of AI remains uncertain. Nearly all CEOs surveyed by Oliver Wyman and the NYSE plan to pursue deals, but over half say it’s too soon to measure AI’s return on investment, and junior hiring is slowing down in most sectors. The pressure is on firms to deliver measurable value—fast—using outcome-based contracts and automation, all while balancing integration risks and changing workforce needs.

Meanwhile, cities are shifting congestion strategies from new roads to smart pricing and dynamic data, as report after report shows infrastructure can’t keep up with urban growth. Oliver Wyman’s focus on AI-powered policy and mobility solutions, highlighted by the appointment of Dr. Mona Hammami in the UAE, points to a future where consulting is as much about operational transformation as advice. Featuring insights from GoPro CEO Nicholas Woodman and Oliver Wyman’s Timothy Wickham.

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