Perplexity Comet ban lifted

Perplexity just scored a major win in federal court: the 9th Circuit lifted Amazon’s ban on its shopping agent, Comet, reframing how the law sees user-driven AI tools. The court decided it’s the user—not the bot—accessing Amazon’s platform, a move that could reshape how digital assistants operate across the open web. The stakes are high for both tech companies and publishers, as the ruling narrows risk under the Computer Fraud and Abuse Act and gives Perplexity new room to innovate. But Amazon is already weighing its next legal moves, and this battle is far from over.

Here’s the catch: even as the courtroom dust settles, new fronts are opening. Reddit’s lawsuit over data scraping is moving forward, putting Perplexity’s content acquisition practices under a microscope. Meanwhile, publishers like TIME are serving bots stripped-down pages packed with bot-targeted ads, while hiding richer content from crawlers—making what Perplexity ingests different from what humans see. If Perplexity leans into bot transparency, publishers can shape or monetize the feed; if not, compliance risks mount. And in this fast-evolving ecosystem, AI visibility is now a battleground for both data and dollars.

Featuring insights from MediaPost, Health API Guy, and fresh reporting on the latest legal and tech maneuvers.

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