Amazon blocks Perplexity shopping agents

Perplexity AI is racing to launch AI-powered agents that can browse, place orders, and even run 24/7 on your own device. But a federal court just sided with Amazon, granting a preliminary injunction that blocks Perplexity’s agent from accessing Amazon accounts and placing orders—even when users give permission. The court’s message is clear: platform rules outweigh user consent, and if Perplexity can’t cut formal deals with giants like Amazon, its most valuable use cases hit a wall.

But here’s the catch: privacy and security concerns are mounting too. A proposed class action claims Perplexity embedded invisible trackers from Meta and Google that could leak private conversations—even in “Incognito” mode—to third parties. While unproven, the specifics are testable and already raising eyebrows among enterprise buyers. Meanwhile, Perplexity’s push into local “Personal Computer” agents could shift sensitive data back on-premises, promising better privacy but demanding bulletproof security controls and trust.

With the courts, platforms, and privacy watchdogs closing in, Perplexity’s future may depend on how fast it can earn trust—both with partners and users. For deeper analysis, this episode draws on reporting from The Verge and IAPP.

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