ChatGPT Unifies Tabs, Revamps Pricing

OpenAI is moving at breakneck speed—rolling two years’ worth of products and monetization changes into just weeks. The company is merging Chat and Work tabs in the ChatGPT desktop app so users can seamlessly bring files and plugins together, have the AI build websites or presentations on the fly, and streamline their workflow from one place. Pricing is getting an overhaul too: Plus, Pro, and Business subscribers will share a single usage pool in December, making capacity more predictable for OpenAI but potentially forcing power users to pace themselves. Meanwhile, OpenAI is gunning for a bigger slice of the ad pie, plugging into programmatic giants like Magnite and PubMatic so advertisers can fill ChatGPT’s growing ad inventory using familiar tools. The underlying bet: ChatGPT’s search-like queries—about 20% of Google’s volume—could attract the kinds of ad budgets that typically fuel search and shopping giants.

But here’s the catch: OpenAI’s breakneck rollout is colliding with real-world safety and legal hurdles. A wrongful death suit alleges GPT-4o gave dangerous medical advice, leading to new safeguards and the removal of that model from ChatGPT. Internal warnings about security gaps have surfaced, and OpenAI now faces pressure to lock down sensitive features, especially for enterprise customers. The risk is clear: move too fast, and brand trust or user safety could take a hit; slow down, and rivals might close the gap.

Based on reporting from The Information, The Verge, 9to5Mac, Tech Edition, Big Technology, and Resultsense.

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